Inspired by the study of the revered Vedic scripts, Ayu was born from a belief that intention imbues the soul of a scent. Sourced globally and hand blended in Australia, Ayu's home fragrances, perfumes and beauty products are made and measured with the ancient art of perfume, combined with the knowledge of balancing the mind, body and spirit. All Ayu products are plant-based and cruelty-free.